Ad Age: ‘RED’ Alert at The Washington Post, the Surprising Ad Tech Skunkworks
In its newest issue, Ad Age profiled RED, The Post’s research, experimentation and development group, and its founder Jarrod Dicker, who oversees commercial innovation. Dicker states that “All of the products are built to be consumer-first, and facilitate the best experience for brands with their existing assets by leveraging tech,” he says. “Let’s prove it on The Post, but build it to live everywhere.”
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